- Coca-Cola Beachparty event series go countrywide every year.
- This year’s programs had given us the honor for the second time to make our creative ideas come true at the 9 program stations.
- Altough Coca-Cola was opened to our ideas at the visual part, they bounded our hands in questions of tools used. We prepared the creatives based on a given list of tools. There was less chance to be proactive.
The request concept was at visualization: Summer, waterfront, young and lively feeling.
– Mainly ATL campaig.
– Tools: A3 and A5 posters (applied for 9 locations), jpg pictures for facebook post, pass holder and pass, car decoration, camion dekoration, stamp collector book, coupon book, mesh, hostess T-shirt, branded inflatable toy.