HENEKL kicks-off a year with an attractive sales promotion, for 3 months period (Jan – March), as a attractive purchase-focus promotion – for multibrands.
Aim is to generate sales and awareness for their focus products and also build brand loyalty.
Our idea was to introduce an umbrella concept that is such a general message that fits to all the brand’s identity and can easily adapt to a promo mechanism (Selling line, main and secondary prizes).
So, with our concept umbrella message we did capitalize on the brands heritage and used to communicate this with the well-known hit: “New York – Rio – Tokyo / Your style, your city.”
BTL focus campaign, with different POS materials(differing in complexity and execution) used in trade environment – to be able to be adapted by all markets.
A unique microsite was created as brand communication surface and registration platform. Social media channels were used (the respective brand’s profiles and targeted FB ads were used to generate buzz).