The GANCIA sparkling wine family portfolio was launched onto the Hungarian market a year before. Due to fierce competition, the brand needed promotional support, one we could use to introduce the brand’s heritage and image, and reach higher awareness.
Challenges: to be conspicuous in an off-trade environment where limited channels are available for communication.
Introducing a simple mechanism with an exclusive microsite – where not just the registration and upload of proof of purchase was available but more brand related info could be shared.
The promotion only ran in AUCHAN, so a very direct off-trade communication was created for the retail environment. We have placed big installations (showing the main prize), all products got a unique neck-hanger, and wobblers communicated the promotion on the shelves.