At every important platforms, in the target audinece’s mind, how we want it, telling what we think of as the most important. That’s what we know how and we like it. Not more and not less. One of the newest PR trends today is to become an opinion leader. This way  you can earn the attention and trust of your audience by showing that you’re an authority on a particular subject.

You can do this by publishing articles, blog posts, email newsletters and videos that educate your readers. Build credibility and you will be a winner. The average person watches 32 videos per month, and there’s a 74 percent increase in understanding when someone watches a video. These are some simple reasons to start using video and other visual tools – such as images and slide shows – in your PR campaigns next year.



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